Every shirt is one person's story.
Every story funds the next one.
Sobrie-Tee designs are made by people in recovery, printed in limited runs, and numbered like the days they represent. A share of every sale goes straight back into someone else's recovery.
From someone's lowest point to a shirt on your back.
The process only works in this order. Skip a step and it's just merch.
A designer shares their story
Someone in recovery works with us to turn a real turning point into a design, in their own words and their own art.
We print a numbered run
Every shirt in the run is printed once, on demand, and numbered. When the run sells out, that design is retired.
You wear a number, not a slogan
Your shirt says who made it and why. It starts conversations that recovery is usually asked to stay quiet about.
Proceeds fund the next person
A share of every sale goes to recovery support: sober housing, transportation, treatment gaps insurance won't cover.
Four stories. Four limited runs.
Each design is available only while its run lasts. Photography below is placeholder, standing in for a real portrait and product shoot of each designer.
The James
James relapsed three times before four years clean. His design and story are about the version of him that didn't give up on the first three tries.
The Stacey
Stacey lost custody of her kids before she got sober. Her design is about rebuilding from the ground up, not pretending the ground never gave way.
The Marcus
Marcus, a veteran, became dependent on opioids after a service injury. Hiking became the thing that replaced the thing, and his design carries that trail.
The Elena
Elena's dependency started with a prescription after childbirth. She's now a peer recovery coach for new mothers going through the same thing.
Recovery merch usually hides the story. We put it on the front.
Most sobriety apparel sells a slogan to people who are already sober. Sobrie-Tee pays the person who lived it, and funds the person who's still in it. Photos below are placeholders for real coverage of that work.
Figures are launch-plan projections for planning purposes only, based on the assumptions in the business plan. Not actuals.
Your story could be the next run.
We're looking for people in recovery who want to turn their story into a design, and get paid and credited for it, not just quoted in a caption.
- 01 Tell us your story and what you want the design to say
- 02 We work with you on the artwork, no design experience needed
- 03 You're credited by name and paid per shirt sold in your run
